The PRUNE Framework is a structured messaging technique that helps you communicate persuasively and clearly—especially in written or spoken content. It starts with your Point, the main idea or argument you want to get across. You then back that up with a Reason, giving your audience a logical justification to believe or care about what you’re saying.

From there, you Unveil proof—whether it’s data, a case study, or a personal example—to build trust and credibility. To make the message stick, you Nail it down with a vivid analogy or metaphor that reinforces the concept. Finally, you Exit with a clear and compelling call to action, telling your audience exactly what to do next. It’s a concise, persuasive format perfect for everything from sales copy to social posts to presentations.