This course is under development.  Follow @anthonylatona on Twitter for updates & sign up for the waitlist below.

Become Your Own Marketing Consultant

Startup marketing doesn’t need to be an expensive, complicated & time consuming challenge.


Learn how to use marketing frameworks to build your go-to-market strategy, budget accordingly, target effectively, and, maximize your marketing potential.

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What is Marketing 

The upcoming course will offer a collection of 35+ lessons covering different marketing frameworks & tactics to build your marketing plan and accelerate growth. 


As a Founder and CMO for over 15 years, I’ve (@anthonylatona) collected a number of tools, tactics, tips, tricks and templates to help guide anyone through a long form marketing planning session.


These are the same steps and processes I would use if personally consulting for any type of online business.

Each short lesson comes with an exercise and template to fill in and execute.


Look, specific marketing tactics change all the time. However, the foundational strategies and exercises that have been proven for ages to apply to any product and service.

Do Better Marketing. Step by Step.

This course is structured to link 30+ common marketing questions to various frameworks.  For example:


  •  Who is the ideal customer? Where are they?
  • What should we measure to track success?
  • How can we keep our branding under control throughout the internet and among our team?
  • How can we improve our cold outreach?

Each framework presented will take you through a series of lessons followed by an exercise to generate the best possible answers for the proposed questions.


The course is applicable to any prior level of marketing experience.  

Phased Out Marketing Planning

The overall program is presented in 5 phases, beginning with a planning / kickoff phase. The initial phase is to gather baseline information and organize in a way that will be used for the rest of the process.


In Phase 1, we want to fully understand a 360° view of our customer.


During Phase 2, we take this understanding and create our content plan.


Phase 3 is the “cash” phase. This is where we determine how much we are going to budget and how we’re going to define success.


Phase 4 consists of the strategy process where everything comes together.


Phase 5 is about growth and next steps.  This covers ideas about scaling up and use all the previous frameworks & content in an ongoing manner to continuously improve the marketing iteratively.

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Course Disclaimer

This marketing course (“Course”) and its contents are for educational and informational purposes only. The Course is provided “as is” and the provider (“Provider”) makes no representation or warranty of any kind with respect to the Course or its content.


By accessing and utilizing this Course, you understand and agree that:


  1. The Provider does not guarantee the accuracy, completeness, or usefulness of any information presented in the Course. The Provider is not responsible for any errors or omissions, or for the results obtained from the use of this information.

  2. The Provider is not acting as a financial, legal, or professional advisor and any advice or strategies provided in the Course should not be used as such. It is recommended that you consult with a qualified professional before making any business decisions.

  3. The success or failure of your business or marketing efforts is entirely dependent on your individual situation, your execution, your dedication, and various market factors beyond the Provider’s control. As such, the Provider makes no guarantees about your ability to get results or earn money with our ideas, information, tools, or strategies.

  4. All products and services provided by the Provider are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings.

  5. You alone are responsible and accountable for your decisions, actions, and results in life and business, and by your use of these materials, you agree not to attempt to hold the Provider liable for any such decisions, actions or results, at any time, under any circumstance.


In no event will the Provider be liable to any party for any direct, indirect, special, incidental, equitable or consequential damages for any use of or reliance on this Course, including, without limitation, any lost profits, personal or business interruptions, personal injuries, accidents, misapplication of info, or any other loss, malady, disease or difficulty, or otherwise, even if the Provider is expressly advised of the possibility of such damages or difficulties.


By enrolling in this Course, you agree to our Terms and Conditions and this Disclaimer. 


If you do not agree with these terms, please do not access this Course.