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PESTEL Analysis Framework

The PESTEL Analysis Framework is a strategic planning tool used to assess the external factors that could impact a business or market. It breaks down six key areas of influence: Political, Economic, Social, Technological, Environmental, and Legal. Each factor helps organizations understand the broader landscape they operate in, from government policy and economic trends to cultural shifts and legal regulations.

By analyzing these dimensions, businesses can identify potential opportunities and threats, adapt more effectively to external changes, and make better-informed decisions. PESTEL is especially valuable for market entry strategies, risk management, and long-term planning—ensuring that external forces are not overlooked in strategic development.

For more information on the PESTEL Analysis Framework along with dozens of additional, powerful frameworks, check out the Marketing Frameworks app.
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PESTEL Analysis Framework Template

Take a look at the blank/explanatory template for the PESTEL Analysis Framework. 

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