The OKRs & KPIs Framework helps organizations align goals with performance measurement by distinguishing between two essential tools: OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). OKRs are used to set ambitious, strategic goals and define measurable outcomes to track progress, typically over quarterly or annual cycles. In contrast, KPIs monitor ongoing performance using quantifiable metrics reviewed regularly.

OKRs are flexible and ideal for setting direction and driving innovation, while KPIs are more stable and suited for tracking operational health and efficiency. Used together, they create a powerful system: OKRs define where you want to go, and KPIs show how well you’re doing along the way. This dual approach supports both vision and accountability in modern business strategy.