The 7Ps of Marketing Framework is an expanded version of the traditional marketing mix that helps businesses comprehensively plan and evaluate their marketing strategies. It includes Product, Price, Place, Promotion, People, Process, and Physical Evidence—each representing a key element in delivering value and meeting customer expectations.

This framework encourages marketers to think beyond just the product and how it’s sold. It ensures they consider pricing strategies, distribution channels, promotional tactics, the people delivering the experience, operational processes, and the tangible cues that reinforce brand trust. When applied together, the 7Ps help build a cohesive and effective marketing strategy that supports customer satisfaction and business growth.