The STP Framework—Segmentation, Targeting, and Positioning—is a core marketing strategy model that helps businesses identify and connect with their most valuable customers. It begins with Segmentation, where the broader market is divided into smaller, meaningful groups based on shared traits such as needs, behaviors, or demographics.

Next, the Targeting phase involves selecting the segment(s) that offer the most potential and aligning your resources to serve them effectively. Finally, Positioning focuses on crafting a compelling value proposition and brand message that speaks directly to the chosen audience. The goal is to establish a distinct, favorable position in the customer’s mind—one that clearly communicates why your brand or product is the best fit for them.