The Market Segmentation Framework is a strategic tool used to divide a broad market into smaller, more manageable sub-groups based on shared characteristics. These segments—defined by Demographics, Psychographics, Behavior, and Geography—allow marketers to tailor messaging, products, and campaigns to better meet the specific needs of each group.

By identifying distinct segments, businesses can improve targeting, increase relevance, and enhance customer satisfaction. This framework helps companies move away from one-size-fits-all marketing and toward a more personalized, data-driven approach—ultimately increasing conversion rates and brand loyalty by speaking directly to what matters most to each group.