The SWOT Analysis Framework is a foundational strategic tool that helps organizations assess their current position by identifying Strengths, Weaknesses, Opportunities, and Threats. It’s divided into internal factors—Strengths and Weaknesses—which reflect the organization’s resources, capabilities, and areas for improvement, and external factors—Opportunities and Threats—which stem from the market, competition, and broader environment.

By evaluating each quadrant, businesses can make informed decisions about growth strategies, risk mitigation, and resource allocation. SWOT is often used in planning, competitive analysis, and decision-making to align internal strengths with external opportunities while addressing weaknesses and guarding against threats.