The Pillar-Cluster Model Content Framework is a strategic approach to organizing content for SEO and topic authority. It begins with a Main Pillar Topic—a broad, comprehensive page that serves as the central hub for a subject. Supporting this are Pillar Pages, each diving deeper into subtopics. Linked beneath each pillar are Cluster Topics, which are more specific blog posts or articles addressing tightly focused aspects of that subtopic.

This structure improves SEO by creating a network of interlinked content that signals topical depth and relevance to search engines. It also enhances user experience by guiding readers through a logical path of discovery, allowing them to easily explore related content. Over time, this model helps establish your site as a trusted authority on your chosen subject areas.