The Hero, Hub, Hygiene/Help Framework is a content strategy model that structures your output based on purpose and audience intent. At the base is Hygiene/Help content—search-friendly, evergreen material like tutorials, FAQs, and how-tos that address everyday questions. This type of content is essential for discoverability and helps draw in new audiences through organic search.

Hub content sits in the middle and consists of consistent, value-driven pieces—like newsletters, podcasts, or content series—that build engagement and encourage regular return visits. At the top is Hero content: big, bold campaigns designed to reach a broad audience, often tied to launches, brand milestones, or major cultural moments. Together, these three layers form a sustainable content ecosystem that attracts, nurtures, and excites your audience over time.