The Product Differentiation Framework helps businesses identify and articulate what sets their product apart from competitors. It focuses on seven key dimensions—Pricing, Quality, Design, Features, Service, Customization, and Customer Experience—that influence a buyer’s perception and choice. By analyzing how your offering performs across these areas, you can highlight the unique strengths that make your product more attractive or valuable to specific customer segments.

This framework is especially useful when positioning your product in a crowded or competitive market. Whether you’re offering a lower price, superior design, unique functionality, or personalized support, each point of differentiation can be used strategically to capture attention, create preference, and build brand loyalty. Ultimately, the goal is to align your differentiators with what your target audience values most.